Bad advertising - Special K's negative body-image campaign

Gabygee
on 2/5/13 10:06 pm - Canada

One of our own Ontario bariatric surgeons has posted an interesting blogspot on Special K's negative new ad, ostensibly promoting self-image improvement - when what it really does is make you feel bad about your body image.

Have a look - I thought he put his reaction to it very well. Kudos, Dr. Freedhoff!

http://www.weightymatters.ca/2013/02/badvertising-special-ks -newest-campaign.html

happypants
on 2/5/13 11:21 pm - Ottawa, Canada

RNY on 07/22/11

Gaby I read Weight Matters daily and LOVE Dr Freedhoff for all he does and has done, he is amazing isn't he!!

Ann

In order to succeed, your desire for success should be greater than your fear of failure.

Surgery July 22, 2011 Starting weight 270 128 lbs lost Today's weight 142 lbs Ann

Heathergetbetter
on 2/6/13 2:44 am - Trenton, ON, Canada

RNY on 05/02/12

Cool.

Thanks for posting that.

Dr Ref: Sept 9th '10, Dr. Follow up (file lost in bulk transfer) Aug '11Pre-surg Asmt Ottawa: Dec 9th '11File Transf to HRH -another bulk transf Bypass class: Feb 2 '12 Surgeon Consult: Feb 8 '12 Dietician: Feb 8 '12 Soc Wrkr: Feb 8 '12 Nurse: Feb 8 '12 Internist: Mar 9 '12 Surgeon: Apr 4 '12 Opti:Apr 18 '12 SURGERY: May 2 '12

Bad advertising - Special K's negative body-image campaign

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Bad advertising - Special K's negative body-image campaign